As a Property Owner, you have many choices to make. The first, and maybe most important one, is whether to work with a real estate professional. This one decision will greatly affect every step of the property sales or leasing process.
For most, the answer is an automatic "Yes, of course I plan to work with a professional." But for others, the misconception that selling or leasing your property is a snap and that there's lots of money to be saved in doing it yourself may result in a misjudgment. Consider the specific services you receive when you work with a professional, particularly one who is a REALTOR, a member of the NATIONAL ASSOCIATION OF REALTORS.
Qualifying
Buyers:A frequent lament of do-it yourself Property Owners is that they
waste so much of their time showing their property to people who don't have
the means to pay for them. A REALTOR can qualify potential buyers to see whether
they can afford your property and also identify whether your property meets
their needs. This eliminates a great deal of inconvenience for you, the Property
Owner.
Safety and Security: When you place your property on the market, you
open your property to strangers -- individuals who may have thoughts of something
other than buying your property. REALTORS provide a certain measure of security,
in that they have met and talked with the buyers and may have had experience
in handling certain situations that could lead to the loss of property or the
infliction of physical harm on the occupants or contents.
Negotiating Contracts: Once a prospective client makes an offer to purchase
or lease a property, the negotiating process begins. Negotiation includes everything
from how long contingencies take, to the all-important purchase price or lease
rate. Frequently, buyers will lower their offer to a for-sale/lease-by-owner,
because they know the owner is not paying a commission. Many property owners
are not comfortable or unbiased enough to successfully handle this process.
A REALTOR understands both the technical and emotional aspects of the negotiation
process, and can often bring the two parties to an agreement that otherwise
could not have been achieved.
Arranging Financing: The world of real estate financing is constantly
changing and a REALTOR plays a vital role in keeping buyers up-to-date on the
most current information. A REALTOR also can help determine what type of loan
will best fit the buyer's particular needs. This process eases the transaction
for both the buyer and seller.
Guarantee of Fair and Ethical Treatment: Wise sellers choose to hire
not just a real estate professional, but one who is a REALTOR, a member
of the NATIONAL ASSOCIATION OF REALTORS. In addition to having access to over
80 years experience in the real estate industry and specialized training, a
REALTOR has agreed to abide by the Code of Ethics of the NATIONAL ASSOCIATION
OF REALTORS-- your promise of professionalism and of fair and ethical treatment.
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